Our Mission: To be the best partner our clients have ever had

About Us

Our Goal


We strive to be the best partner our clients have ever had.  That means we work on your terms, provide candid and fact-based guidance, and support your success at all times. We want you to think of us as the best decision you ever made. 

Our Approach


Drop the X! The letter X  being added to every letter of the alphabet to imply "Experience" (Customer Experience = CX, Employee Experience = EX, Etc.). We are not driven by product monikers. Client objectives drive our process. What our client sets out to accomplish determines how we work.  Improved experiences are often our focus, but so is profitability, cultural viability, and market leadership. Our process is usually created from the back to the front, meaning we explore how final recommendations will be used, then use that to govern reporting and education, analysis, methodologies, timelines and budgets. We solve problems with fact-driven advice, and remove speculation from the decision making process. Our approach requires us to be very flexible in our planning, and fully accountable to our clients' needs.

Why Us?


Bill Voegeli founded Significant Research in 2001 to offer a highly scalable, nimble, and competitive alternative to slow and expensive research and consulting models. Significant Research, and our senior leaders, have provided professional research, consulting and strategic planning for some of the most prestigious organizations in the world.  Our experience spans across hospitality, manufacturing, education, technology, medical services, transportation, energy and finance. We only thrive because our clients thrive.